pricing

fill your event calendar

Four products at four levels of involvement. Every price is on this page so you can find the right fit right now.

See the products Talk to us
Guests gathered at an evening private event
$500k+
in private events booked for Sway venues in the last six months
~35
qualified inquiries per venue, per month, on average
89%
inquiry-to-booking conversion rate at our highest-performing venue
compare at a glance

what you get at each level

open
$1,750
one time
most popular
lead engine
$2,500/mo
+ advertising budget
sales engine
$1,800/mo
+ 12% commission
growth engine
$1,500/mo
+ ads + 15% commission
what you get
10 qualified inquiries
Steady monthly inquiry flow
Inquiries converted to bookings
Full calendar, ad to booking
Sway runs advertising
✓ included
✓ your budget
— you run yours
✓ your budget
Sway closes the booking
—
—
✓
✓
reporting
Final report
Weekly snapshot, monthly report, strategy call
Monthly report, strategy call
Weekly snapshot, monthly report, strategy call
commitment
None
6-month minimum
6-month minimum
6-month minimum
build fee
—
$3,000, billed month 4
$3,000, billed month 4
$3,000, billed month 4
the products

what you pay, what venues like yours have seen

open
$1,750, one time
No monthly fee. No contract. Credits toward any Engine.

Ten qualified event inquiries delivered to your team. Sway runs the advertising and sends vetted inquiries to your inbox. Most venues have all 10 well before the 90-day window closes. If fewer than 10 arrive, you get $175 back per missing lead.

Upgrade to any Engine within three months and the $1,750 comes straight off the $3,000 build fee.

  • advertisingIncluded
  • who closesYour team
  • commitmentNone
Best for: venues that want to see the work before a monthly commitment.
Buy Open for $1,750
most popular
lead engine
$2,500/mo + advertising budget
Ad budget managed by Sway, billed to your ad account (most venues: $1,000-$1,500/mo). Build fee: $3,000, billed month 4.

Sway runs dedicated advertising for your venue, builds a landing page in your name, and responds to every inquiry within minutes by text and email. Your team takes over for tours, proposals, and closing.

43
inquiries in one venue's best month
109
total inquiries since launch
89%
inquiry-to-booking conversion
  • advertisingYour budget, managed by Sway
  • who closesYour team
  • reportingWeekly snapshot, monthly report, strategy call
  • commitment6-month minimum
Best for: venues with a team that closes well, who want qualified inquiries arriving every week.
Start Lead Engine
sales engine
$1,800/mo + 12% commission
Commission applies to bookings Sway is involved in. Your existing repeat and walk-in business stays yours. Build fee: $3,000, billed month 4.

You already get event inquiries. Sway turns them into confirmed events: fast follow-up, tours scheduled, proposals sent, bookings closed, all in your venue's name. You keep running your own advertising.

  • advertisingYou run your own
  • who closesSway
  • commission12% on Sway-involved bookings
  • reportingMonthly report, strategy call
  • commitment6-month minimum
Best for: venues that get inquiries but have no time to follow up and close.
Start Sales Engine
growth engine
$1,500/mo + advertising budget + 15% commission
Ad budget managed by Sway, billed to your ad account. Commission on bookings Sway is involved in. Walk-in and repeat stays yours. Build fee: $3,000, billed month 4.

Sway handles the whole thing, from the first ad to the signed booking. Dedicated advertising, your own landing page, instant inquiry response, tours, proposals, and closing. Your team takes over once the event is confirmed.

$98k
booked in one venue's best month
$113k
total completed bookings
46x
return on ad spend
  • advertisingYour budget, managed by Sway
  • who closesSway
  • commission15% on Sway-involved bookings
  • reportingWeekly snapshot, monthly report, strategy call
  • commitment6-month minimum
Best for: venues that want a full event calendar without dedicating staff to marketing or booking.
Start Growth Engine

the build happens in month one, the bill comes in month four

Every Engine includes a one-time $3,000 build fee for the work that gets your venue live: a dedicated landing page, advertising campaigns, and the system that answers inquiries from day one. The majority of that work happens in your first month. The bill comes in month four. By then, you will have three months of results in front of you.

not sure which one?

find the right product for your venue

do you have someone on your team who handles event inquiries?
Yes, we have a team
No, we need help with that
are you running your own event advertising?
Yes, we run ads
No, we need advertising
are you ready for a monthly commitment, or do you want to test first?
Ready for monthly
Want to test first
open
Start with 10 qualified inquiries for $1,750, no commitment. See the work, then decide.
Buy Open for $1,750
lead engine
Sway brings the inquiries, your team closes them. $2,500/mo plus your advertising budget.
Start Lead Engine
sales engine
You have the inquiries, Sway closes the bookings. $1,800/mo plus 12% commission.
Start Sales Engine
growth engine
Sway handles everything from advertising to confirmed booking. $1,500/mo plus ad budget and 15% commission.
Start Growth Engine
questions

the things venues ask first

what does the advertising budget cover?+
On Lead Engine and Growth Engine, you set the advertising budget and Sway manages where it goes. The budget is billed to your ad account, not to Sway, and goes directly to Meta and Google. Most venues start around $1,000 a month. On Open, the advertising is included in the $1,750.
how quickly will i see results?+
Results build through the first 60 to 90 days as the advertising learns your audience and the campaigns are refined for your market. Once the pipeline is dialed in, the flow stays steady. We will give you a specific forecast on our first call, based on your market and event types.
what is the commitment?+
Engine agreements run 12 months with a 6-month minimum. After six months, you can cancel. Open has no commitment and includes a pro-rata refund if we deliver fewer than 10 inquiries.
what if i am a nonprofit?+
We work with nonprofits and mission-driven venues, and we adjust to fit. Tell us about your organization in the form and we will put together an arrangement that works.
do i need to set up anything technical?+
No. Sway builds your venue page, the advertising, and the system that responds to inquiries. You share your brand photos and a few details about your events, approve what we build, and the rest is handled.

tell us about your venue and we will point you to the right product

No pressure to pick today. If you already know, we can get started this week.

Talk to us
An intimate private dining room set for an evening event