pricing

fill your event calendar

Sway is a private event marketing company. We run the advertising, answer every inquiry within minutes, and book the events. Four products, four levels of involvement, every price on this page.

See the products Talk to us
Guests at an evening cocktail reception in a venue with floor-to-ceiling city windows
1 in 3
qualified inquiries become confirmed events
5 min
to first response on every inquiry, by text and email
$2.9M+
in private event bookings managed through our pipeline

Figures from across our venue portfolio. Close rate measured on resolved inquiries; booking value tracked in our CRM. See the case studies behind these numbers.

compare at a glance

what you get at each level

open
$1,750
one time
most popular
lead engine
$2,500/mo
+ advertising budget
sales engine
$1,800/mo
+ 12% commission
growth engine
$1,500/mo
+ ads + 15% commission
what you get
10 qualified inquiries
Steady monthly inquiry flow
Inquiries converted to bookings
Full calendar, ad to booking
Sway runs advertising
✓ included
✓ your budget
You run your own
✓ your budget
Sway closes the booking
✗
✗
✓
✓
commission
None
None
12% on Sway-involved bookings
15% on Sway-involved bookings
reporting
Final report
Weekly snapshot, monthly report, strategy call
Monthly report, strategy call
Weekly snapshot, monthly report, strategy call
commitment
None
12-month term, 6-month minimum
12-month term, 6-month minimum
12-month term, 6-month minimum
build fee
None
$3,000, billed month 4
$3,000, billed month 4
$3,000, billed month 4
the products

what you pay, what venues like yours have seen

open
$1,750, one time
No monthly fee. No contract. Credits toward the build fee on any Engine.

Ten qualified event inquiries delivered to your team. Sway runs the advertising and sends vetted inquiries to your inbox. Most venues have all 10 well before the 90-day window closes. If fewer than 10 arrive, you get $175 back per missing lead.

Upgrade to any Engine within three months and the $1,750 comes straight off the $3,000 build fee.

  • advertisingIncluded
  • who closesYour team
  • commissionNone
  • commitmentNone
Best for: venues that want to see the work before a monthly commitment.
how Open works
Buy Open for $1,750
most popular
lead engine
$2,500/mo + advertising budget
Ad budget managed by Sway, billed to your ad account (most venues start around $1,000/mo). Build fee: $3,000, billed month 4.

Sway runs dedicated advertising for your venue, builds a landing page in your name, and responds to every inquiry within minutes by text and email. Your team takes over for tours, proposals, and closing.

43
inquiries in one venue's best month
101
qualified inquiries in three months
5 min
to first response, every time

One Lead Engine venue, three-month window. Volume varies by market and budget.

  • advertisingYour budget, managed by Sway
  • who closesYour team
  • commissionNone
  • reportingWeekly snapshot, monthly report, strategy call
  • commitment12-month term, 6-month minimum
Best for: venues with a team that closes well, who want qualified inquiries arriving every week.
how Lead Engine works
Start Lead Engine
sales engine
$1,800/mo + 12% commission
Commission applies to bookings Sway is involved in. Your existing repeat and walk-in business stays yours. Build fee: $3,000, billed month 4.

You already get event inquiries. Sway turns them into confirmed events: fast follow-up, tours scheduled, proposals sent, bookings closed, all in your venue's name. You keep running your own advertising.

  • advertisingYou run your own
  • who closesSway
  • commission12% on Sway-involved bookings
  • reportingMonthly report, strategy call
  • commitment12-month term, 6-month minimum
Best for: venues that get inquiries but have no time to follow up and close.
how Sales Engine works
Start Sales Engine
growth engine
$1,500/mo + advertising budget + 15% commission
Ad budget managed by Sway, billed to your ad account. Commission on bookings Sway is involved in. Walk-in and repeat stays yours. Build fee: $3,000, billed month 4.

Sway handles the whole thing, from the first ad to the signed booking. Dedicated advertising, your own landing page, instant inquiry response, tours, proposals, and closing. Your team takes over once the event is confirmed.

$39k
booked in one venue's month
under $1k
in advertising that same month
$4,875
average booking value, up from $1,991

One venue, May 2026. Individual results vary by market and event mix.

  • advertisingYour budget, managed by Sway
  • who closesSway
  • commission15% on Sway-involved bookings
  • reportingWeekly snapshot, monthly report, strategy call
  • commitment12-month term, 6-month minimum
Best for: venues that want a full event calendar without dedicating staff to marketing or booking.
how Growth Engine works
Start Growth Engine

the build happens in month one, the bill comes in month four

Every Engine includes a one-time $3,000 build fee for the work that gets your venue live: a dedicated landing page, advertising campaigns, and the system that answers inquiries from day one. The majority of that work happens in your first month. The bill comes in month four. By then, you will have three months of results in front of you.

Monthly fees adjust 7% once a year, starting after your first year. That is the only scheduled change, and it is written into your agreement from the day you sign.

not sure which one?

find the right product for your venue

do you have a team with time to follow up and close event inquiries?
are you already running your own event advertising?
are you ready for a monthly commitment, or do you want to test first?
open
Start with 10 qualified inquiries for $1,750, no commitment. See the work, then decide.
Buy Open for $1,750
lead engine
Sway brings the inquiries, your team closes them. $2,500/mo plus your advertising budget.
Start Lead Engine
sales engine
You have the inquiries, Sway closes the bookings. $1,800/mo plus 12% commission.
Start Sales Engine
growth engine
Sway handles everything from advertising to confirmed booking. $1,500/mo plus ad budget and 15% commission.
Start Growth Engine
questions

the things venues ask first

what does the advertising budget cover?+
On Lead Engine and Growth Engine, you set the advertising budget and Sway manages where it goes. The budget is billed to your ad account, not to Sway, and goes directly to Meta and Google. Most venues start around $1,000 a month. On Open, the advertising is included in the $1,750.
how quickly will i see results?+
Results build through the first 60 to 90 days as the advertising learns your audience and the campaigns are refined for your market. Once the pipeline is dialed in, the flow stays steady. We will give you a specific forecast on our first call, based on your market and event types.
what is the commitment?+
Engine agreements run a 12-month term with a 6-month minimum. After six months, you can cancel with 30 days written notice. The minimum exists because the system needs time to build: month six performs differently from month one. Open has no commitment and includes a pro-rata refund if we deliver fewer than 10 inquiries.
how does the commission work?+
On Sales Engine and Growth Engine, Sway earns a share of the bookings it brings in: 12% on Sales Engine, 15% on Growth Engine. It comes off the reservation fee automatically, so you never write a separate check, and it is statemented to you each month. Walk-in and repeat business stays entirely yours. Lead Engine and Open carry no commission.
what if i am a nonprofit?+
We work with nonprofits and mission-driven venues, and we adjust to fit. Tell us about your organization in the form and we will put together an arrangement that works.
do i need to set up anything technical?+
No. Sway builds your venue page, the advertising, and the system that responds to inquiries. You share your brand photos and a few details about your events, approve what we build, and the rest is handled.

tell us about your venue and we will point you to the right product

If you already know which one fits, we can get started this week. If not, tell us about your space and we will recommend the right one.

Talk to us See how it works
A long candlelit dinner table set for a private event