lead engine
qualified event inquiries, delivered to your team
Your team books events well. What it's missing is a calendar full of inquiries in front of it. That's the part we run.
$2,500 a month + your advertising budgetYour team keeps every dollar of every booking, with no commission ever.
a steady flow of inquiries, for a team that can close
Lead Engine is Sway's inquiry program for venues with a team that books well. For $2,500 a month flat, Sway builds your venue's event page, runs the advertising, and answers every inquiry within five minutes in your venue's name, then routes it to your coordinator ready for a proposal. Every dollar of every booking stays with you.
Emma builds and manages the campaigns that reach people planning events near you. When an inquiry is ready, it lands with your team, details already gathered. Your people book the way they always have, with a fuller calendar in front of them.
the host's path
A host is the person planning the event, and every stage happens in your venue's name.
what Sway builds and runs for you
- A dedicated event page for your venue
- Advertising campaigns built and managed by Emma
- A reply to every inquiry within five minutes, in your venue's name
- Inquiries routed to your team, ready for tours and proposals
- Weekly performance updates and a monthly report
- A 30-minute strategy call each month
hosts only ever hear from you
Every reply goes out as your venue: your name at the top, your voice in the words, your menus attached. To the people planning events, your venue simply got quick to answer. We work out of sight, and the applause lands on you.
the inquiries you pay for are only the start
When the advertising goes to work, everything around it starts compounding. Within a few months, venues see inquiries arriving that no campaign report can claim.
your events page starts ranking
A page built for your space and your city earns its own search traffic within a couple of months.
inquiries you used to lose get caught
The form catches hosts from search, referrals, and word of mouth who would never email a general inbox. They were always there.
every event creates the next one
Guests post photos, tag your venue, and tell friends. Each booked event brings new inquiries of its own.
google notices the activity
Reviews, photos, and a busy calendar lift your listing in local search, so a nearby host finds you first.
good bookings bring more bookings
A host who had a great event tells the next planner, and the targeting is built for fit from the start.
your team gets sharper
More inquiries build a rhythm: faster replies, better proposals, more confident pricing.
5 min
Every inquiry answered, by text and email, in your venue's name*
101
Qualified inquiries delivered to one brewery's team in three months*
75+
Qualified inquiries a month at our busiest venue*
*Response via text and email on inquiries through Sway-managed channels, implemented Q1 2026. Brewery venue, March to May 2026; busiest-venue figure is a four-month average, February to May 2026. Read the case studies.
Hosts pick the channel, and the reply meets them on it. Most choose text, so that's where we live.
what you get for $2,500 a month
$2,500per month, plus your advertising budget
buy lead engine- Advertising
- Your budget, managed by us. Most venues run $1,000 or more a month, and every dollar goes to the platforms.
- Commission
- Your team books the events and keeps every dollar of the revenue.
- Build fee
- $3,000. The build happens in month one, the bill comes in month four.
- Commitment
- Six-month minimum, then 30 days' notice to end.
venues with a team that can close
You have strong people who book the events. What you want is a full calendar of inquiries in front of them, with the advertising, the page, and the fast first response handled for you. That's this.
the details venues ask first
when do the inquiries start?
Advertising is live within your first month, and inquiries build from there. The build is collecting the ingredients and mixing the cake. The first weeks after launch are the rise and the bake: it can look quiet from outside while the campaigns learn your market, and then the oven opens.
what does the advertising budget cost?
You set it, and most venues run $1,000 or more a month. We manage the campaigns and recommend a level for your market. The budget goes to the advertising platforms, not to us.
is there a commission?
Lead Engine is one flat monthly fee. Your team books the events and keeps every dollar of them.
what happens in month four?
The $3,000 build fee is billed. The build happens in month one: the page, the campaigns, and the response system. The bill comes in month four, once the program is producing.
what's the commitment?
A six-month minimum, then 30 days' notice to end. The full terms are in the agreement, and every fee in it is on this page and the pricing page.
see how all four compare
- open10 qualified inquiries, one payment$2,000 one time
- lead engineInquiries delivered, your team books$2,500 a monthyou're here
- sales engineYour inquiries answered and booked$1,800 a month + 12%
- growth engineFrom the first ad to the confirmed booking$1,500 a month + 15%the complete program
let's get the inquiries arriving
Real inquiries, arriving week after week. Your team books the events; the finding, the answering, and the qualifying stay with us.
buy lead engine talk to us first