meet the people who run your event marketing
Sway is a small team of operators. We bring in event inquiries for venues, respond to every one within minutes, and handle the booking. Here's who does the work.
built for the room that should be full
Most venues have event space that earns nothing on a slow Tuesday, inquiries that go cold because no one replied for two days, and a coordinator already stretched thin running the floor. The demand is real. The system to capture it usually is not.
Kate and Adam started Sway to be the person whose whole job is that system. Advertising that reaches people planning events, a reply to every inquiry in minutes, and a booking process that carries it through to a signed event. We work the way a great in-house team would, for venues that don't have one.
real people, working your account
A small group from events, hospitality, and performance marketing. The same faces build your advertising, answer your inquiries, and book your events, month after month.
More than 60,000 events in, Kate handles a full slate of hosts, clients, and dates as routine, and holds a Guinness World Record for simultaneous event attendees worldwide. Before Sway she launched David Beckham's wellness brand to $100M in first-year revenue. At Sway she leads marketing, pricing, and keeps every client's needs close.
Ran his own venue before Sway, so he knows exactly what a venue owner is up against: the empty Tuesday, the inquiry no one answered, the coordinator already stretched thin. He built the booking process Sway runs on every account and keeps it sharp, carrying each inquiry through to a confirmed event.
Every venue's advertising starts with Emma. They stay on top of the numbers, always pushing for better, and know more acronyms than the rest of us have had hot dinners. A master's in data and analytics, plus years of paid media across different industries, means they read a venue's audience fast and move budget where the bookings are.
Years in agency account and project management, plus advisory work for a national wedding-venue brand, mean she has seen the events business from both sides of the table. She works bookings for a core set of Sway venues, keeping every host moving from first message to booked date without dropping a beat.
A brand and graphic designer with roots in interior design and high-end lifestyle branding, she has a trained eye for how a space reads. She runs Sway's social channels, making sure a venue looks as good in a feed as it does on a full night, and turning real events into the next inquiry.
The back office runs on his attention to detail: the automation, the technical setup, and the data behind every venue's new bookings. Google Ads certified and methodical to the core, he keeps the numbers honest and makes sure nothing slips while the rest of the team moves fast.
every inquiry answered in minutes, not days
The fastest way to lose an event is to make someone wait. Sawyer is Sway's first responder: an assistant that picks up every inquiry the moment it lands, reads what the host is asking, and replies with the details that matter.
The host hears your venue's name, and Sawyer works as an embedded part of your team. They confirm the date, headcount, and occasion, flag the most urgent inquiries first, and hand your team a conversation that is already warm.
a closed loop most companies can't offer
Sway works one side of the room. PrivateEvents.co works the other. Together they bring venues inquiries that paid advertising alone never reaches.
sway
The venue side. Sway runs the advertising, responds to inquiries, and books the events for venue operators who want a fuller calendar without building a marketing team.
privateevents.co
The host side. People planning birthdays, offsites, and celebrations find and book venues through PrivateEvents.co. Every Sway venue appears there, which means inquiries arrive alongside the advertising at no extra cost.
venues from the east coast to the west coast
Restaurants, bars, galleries, architecture centers, hot springs, historic venues, and event spaces. Different rooms, different cities, the same goal: more of the right events on the calendar.
let's talk about your venue
Tell us about your space and the events you want to book. We'll tell you plainly what we'd do and what it would cost.
Talk to us