growth engine
from the first ad to the confirmed booking
Everything between a stranger seeing your venue and a signed booking, run for you in your venue's name. You host.
$1,500 a month + your advertising budget + 15% of events bookedRepeat bookings from your established client list stay 100% yours.
the whole thing, handled
Growth Engine is Sway's complete private event marketing program: the Lead Engine's advertising and the Sales Engine's booking work, run as one program. For $1,500 a month plus your advertising budget, Sway builds your venue's event page, runs the campaigns, answers every inquiry within five minutes in your venue's name, follows up until there's an answer, sends the proposals, and confirms the bookings. Sway earns 15% of events booked during the term, and repeat bookings from your established client list stay 100% yours.
The campaigns bring hosts in, and direct corporate outreach to verified local decision-makers brings named buyers in beside them. Tours happen when a host asks for one, and the proposal keeps moving either way.
the host's path
A host is the person planning the event, and every stage happens in your venue's name.
what Sway builds and runs for you
- A dedicated event page for your venue
- Advertising campaigns built and managed by Emma
- A reply to every inquiry within five minutes, in your venue's name
- Follow-up, proposals, and tours arranged when a host asks
- Bookings confirmed in your venue's name
- Weekly updates, a monthly report, and a monthly strategy call
Emma runs the advertising, Tania runs the bookings, and you can meet the whole team here.
one path from hello to booked
Every step between a stranger seeing your venue and a host signing the contract is ours to run. Here's the whole path.
The advertising runs
An inquiry lands
Answered in five minutes
The proposal goes out
A tour, if the host wants one
Booked in your venue's name
you host
hosts see one name: yours
From the first ad to the signed contract, the campaigns run under your venue's name, the replies come in your voice, and the booking lands on your calendar. We built the whole program to work quietly behind your brand.
what a strong month looks like
may, at one coastal restaurant
$39,000
in confirmed private event bookings
$966
of advertising, managed by Sway
$40
booked for every $1 of advertising
145%
rise in average booking value, April to May
And across our venue portfolio, 1 in 3 qualified inquiries becomes a confirmed event.*
*One venue's strong month, May 2026, not a promise of typical results. Advertising reflects the venue's budget, managed by Sway; Sway's monthly fee is separate. Portfolio figure covers resolved inquiries across Sway's venues. Read the case studies.
what you get for $1,500 a month
$1,500per month + your advertising budget + 15% of events booked
buy growth engine- Advertising
- Your budget, managed by us. Most venues run $1,000 or more a month, and every dollar goes to the platforms.
- Commission
- 15% of events booked during the term. Repeat bookings from your established client list stay 100% yours.
- Build fee
- $3,000. The build happens in month one, the bill comes in month four.
- Commitment
- Six-month minimum, then 30 days' notice to end.
- Slow season
- The Sway Bridge is built into every agreement, there if you ever want it.
venues that want it all handled
You'd rather run the venue than the inbox. Growth Engine takes the whole thing: finding the hosts, answering them, following up, and getting the contract signed, so the first you hear of an event is the booking on your calendar.
the details venues ask first
which events carry the 15%?
Every event booked during the term, with one exception. Before work begins, you give us a list of your established clients, and repeat bookings from anyone on that list stay 100% yours.
Here's why the scope works that way. Once the advertising, the five-minute replies, and the follow-up are running, they lift bookings from every direction: the host who saw the campaign, the one who found you on Google, the friend of last month's party. One clear scope keeps the whole arrangement simple. The commission is worked out for you and shown on your monthly statement, with nothing to calculate and nothing to send us, and our incentive lands exactly where yours does: more confirmed events on your calendar.
how is this different from the Lead Engine?
Lead Engine ends at the handoff; Growth Engine ends at the confirmed booking. With Lead Engine, we deliver qualified inquiries to your team and they book, with no commission. With Growth Engine, we keep going: the follow-up, the proposals, the confirmation, for a lower monthly fee and 15% of events booked.
when do the bookings start?
Your first month is the build, and inquiries grow from there. The page, the campaigns, and the response system go up, and advertising is live inside that month. It can look quiet while the campaigns learn your market. Once inquiries are moving, most events go from first inquiry to confirmed booking in under three weeks.
can we pause during a slow season?
Yes. We built the Sway Bridge because we know what a slow season feels like from inside a venue. Once in any rolling 12 months, the monthly fee rests at zero for up to two months while the work continues at full speed. The advertising keeps running with a $500 monthly minimum, our share on events booked in the window is 20%, and standard terms resume when it closes. Use it or don't. It's in every agreement either way.
why is the monthly fee the lowest of the engines?
Because the commission carries more of our earnings. The $1,500 covers the running of the program, and the 15% means our pay grows with your calendar. The fee is lowest where our incentive to book for you is largest, which is exactly how we like it.
will hosts know Sway is involved?
Hosts only ever hear from your venue. Your name, your voice, your menus, your rates. The relationship is between the host and your venue, and we carry it to the booking.
see how all four compare
- open10 qualified inquiries, one payment$2,000 one time
- lead engineInquiries delivered, your team books$2,500 a month
- sales engineYour inquiries answered and booked$1,800 a month + 12%
- growth engineFrom the first ad to the confirmed booking$1,500 a month + 15%you're herethe complete program
let's get your calendar filling
Growth Engine takes the advertising, the inbox, and the follow-up off your team's plate, so your people focus on making the events memorable.
buy growth engine talk to us first