pricing

fill your event calendar

Four products at four levels of involvement. Every price is on this page, so you can find your fit now.

See the products Find your fit
Guests at an evening cocktail reception in a venue with floor-to-ceiling city windows
$98k
in event bookings for one venue in a single month
~35
qualified inquiries a month for the average venue we run
89%
of inquiries became booked events at our top venue
compare at a glance

who does what at each level

open
$1,750
one time
most popular
lead engine
$2,500/mo
+ advertising budget
sales engine
$1,800/mo
+ 12% commission
growth engine
$1,500/mo
+ advertising + 15%
what you get
10 qualified inquiries
Steady inquiries every week
Inquiries turned into bookings
A full calendar, advertising through booking
who advertises
Sway included
Sway your budget
You
Sway your budget
who brings inquiries
Sway
Sway
You
Sway
who closes the booking
Your team
Your team
Sway
Sway
reporting
Final report
Weekly snapshot, monthly report, strategy call
Monthly report, strategy call
Weekly snapshot, monthly report, strategy call
commitment
None
6-month minimum
6-month minimum
6-month minimum
build fee
None
$3,000, billed month 4
$3,000, billed month 4
$3,000, billed month 4
the products

what you pay, what venues like yours have seen

open
$1,750, one time
No monthly fee. No contract. Credits toward any Engine.

Ten qualified event inquiries, delivered to your team. Sway runs the advertising and sends vetted inquiries to your inbox. Most venues have all 10 well before the 90-day window closes. If fewer than 10 arrive, you get $175 back per missing lead.

Upgrade to any Engine within three months and the $1,750 comes straight off the $3,000 build fee.

  • advertisingIncluded
  • who closesYour team
  • commitmentNone
Best for: venues that want to see the work before a monthly commitment.
Buy Open for $1,750
most popular
lead engine
$2,500/mo + advertising budget
Advertising budget managed by Sway, billed to your own account (most venues run $1,000 to $1,500 a month). Build fee: $3,000, billed month 4.

Sway runs dedicated advertising for your venue, builds a landing page in your name, and responds to every inquiry within minutes by text and email. Your team takes over for tours, proposals, and closing.

up to 60
qualified inquiries a month
up to 89%
of inquiries became booked events
  • advertisingYour budget, run by Sway
  • who closesYour team
  • reportingWeekly snapshot, monthly report, call
  • commitment6-month minimum
Best for: venues with a team that closes well, who want qualified inquiries arriving every week.
Start Lead Engine
sales engine
$1,800/mo + 12% commission
Commission applies to bookings Sway is involved in. Your repeat and walk-in business stays yours. Build fee: $3,000, billed month 4.

You already get event inquiries. Sway turns them into confirmed events: fast follow-up, tours scheduled, proposals sent, bookings closed, all in your venue's name. You keep running your own advertising.

under 2 min
average inquiry response time
up to 89%
of inquiries became booked events
  • advertisingYou run your own
  • who closesSway
  • commission12% on Sway-involved bookings
  • commitment6-month minimum
Best for: venues that get inquiries but have no time to follow up and close.
Start Sales Engine
growth engine
$1,500/mo + advertising budget + 15% commission
Advertising budget managed by Sway, billed to your own account. Commission on bookings Sway is involved in. Build fee: $3,000, billed month 4.

Sway handles the whole thing, from the first ad to the signed booking. Dedicated advertising, your own landing page, instant inquiry response, tours, proposals, and closing. Your team takes over once the event is confirmed.

$46
in booked events per $1 of advertising
up to 89%
of inquiries became booked events
  • advertisingYour budget, run by Sway
  • who closesSway
  • commission15% on Sway-involved bookings
  • commitment6-month minimum
Best for: venues that want a full event calendar without dedicating staff to marketing or booking.
Start Growth Engine

On Sales Engine and Growth Engine, the commission comes off the reservation fee automatically. You never write a separate check. We earn when you earn.

more than the inquiries

the sway halo

The advertising brings inquiries. It also does something quieter. It raises your venue's profile, so people planning events find you, and it reaches people who weren't looking yet. Some see our advertising and book through our channels. Some see it and walk through your door. Either way, the booking is yours.

your profile rises, and the bookings come to you

the build happens in month one, the bill comes in month four

Every Engine includes a one-time $3,000 build fee for the work that gets your venue live: a dedicated landing page, the advertising campaigns, and the system that answers every inquiry from day one. Most of that happens in your first month. The bill comes in month four, by which point you've had three months of results in front of you.

not sure which one?

find the right product for your venue

do you have someone on your team who handles event inquiries?
Yes, we have a team
No, we need help with that
are you running your own event advertising?
Yes, we run ads
No, we need advertising
are you ready for a monthly commitment, or do you want to test first?
Ready for monthly
Want to test first
open
Start with 10 qualified inquiries for $1,750, no commitment. See the work, then decide.
Buy Open for $1,750
lead engine
Sway brings the inquiries, your team closes them. $2,500/mo plus your advertising budget.
Start Lead Engine
sales engine
You have the inquiries, Sway closes the bookings. $1,800/mo plus 12% commission.
Start Sales Engine
growth engine
Sway handles everything from advertising to confirmed booking. $1,500/mo plus advertising budget and 15% commission.
Start Growth Engine
questions

the things venues ask first

what does the advertising budget cover?+
On Lead Engine and Growth Engine, you set the advertising budget and Sway manages where it goes. It's billed to your own advertising account, not to Sway, and goes straight to Meta and Google. Most venues start around $1,000 a month. On Open, the advertising is included in the $1,750.
how quickly will i see results?+
Results build through the first 60 to 90 days as the advertising finds your audience and the campaigns are refined for your market. Once it's dialed in, the flow stays steady. We'll give you a forecast for your market and event types on the first call.
what's the commitment?+
Engine agreements run 12 months with a 6-month minimum. After six months, you can cancel. Open has no commitment, with a pro-rata refund if fewer than 10 inquiries arrive.
what if i'm a nonprofit?+
We work with nonprofits and mission-driven venues, and we adjust to fit. Tell us about your organization in the form and we'll put together an arrangement that works.
do i need to set up anything technical?+
No. Sway builds your venue page, the advertising, and the system that answers inquiries. You share your brand photos and a few event details, approve what we build, and we handle the rest.

ready to fill your calendar?

Tell us about your venue. We'll point you to the right product and can get started this week.

Talk to us
A long candlelit dinner table set for a private event