answers, plainly stated

We bring in private event bookings and run the process end to end, or hand it off wherever you want to take over. Depending on how you work with us, that means advertising, a dedicated event page built for your venue, a five-minute response to every inquiry, tours when they're needed, proposals, and confirmed bookings, all in your venue's name. See the full breakdown of how the pieces fit together on how it works.

A directory lists your venue and waits. We run paid advertising to reach hosts who are actively planning an event, answer every inquiry within five minutes, and, depending on how you work with us, carry it through to a signed date. A listing gets you found. This gets you booked.

Just the booking. We work every inquiry through to a signed date, in your name, and then the day itself is entirely yours: the room, the food, the run of the event. Think of it like a booking agent and a venue's own events team splitting a concert, the agent lands the show and the contract, the venue makes the night happen. Both sides do their best work when they're not standing on each other's toes.

Because we're measured on bookings, not clicks. The advertising is built to reach people already planning an event, every inquiry gets a five-minute response in your venue's name, and our own booking team runs the follow-up through to a signed date. Across the portfolio, 1 in 3 qualified inquiries becomes a confirmed event.

Yes. A wedding is a private event like any other, whether the host is planning their own or standing in for a friend. We handle the inquiry, the follow-up, and the booking the same way we do for any event, and the same split applies as everywhere else: the day itself is run entirely by your team.

Restaurants and bars with event space, galleries and architecture centers, wellness and hot springs venues, historic spaces, and dedicated event venues. If you have a bookable space and room on the calendar for more private events, it's worth a conversation.

Then we can plug in wherever the gap is. Lead Engine runs advertising and first response and hands qualified inquiries to your team from there; Sales Engine takes it further and runs the booking too. Your events person keeps doing the part they're best at, whichever way you split it.

No. You're free to run other marketing or booking channels alongside us. We don't ask for exclusivity, and we're not the only door into your calendar.

They keep coming in through whatever channel they already use, and Sales Engine is built to pick those up too. If we're also running your advertising through Lead Engine or Growth Engine, that adds new inquiry volume on top of what you already get. Either way, nothing you have today goes away.

Within five minutes, by text and email, in your venue's voice. Most venues handling their own inquiries respond same-day at best. A five-minute acknowledgment is the single biggest factor in whether a host books with you or the next venue on their list.

Once the right host is in front of you, it moves fast: a median of 15 days from that inquiry to a signed date, across the portfolio. Getting the right hosts in front of you in the first place is where the real work happens, sharpening your event page, tuning the advertising, learning what makes your venue book. That groundwork builds real momentum inside the first couple of months, and it keeps compounding from there.

No, only when a host asks for one or it's clearly what will get the date signed. A tour that isn't needed adds a scheduling step, a follow-up, and a delay to a booking that was ready to close, so we skip it unless it earns its place. When a tour is the right move, we put it on your calendar and keep the proposal moving alongside it.

No, hosts only ever hear from your venue. Think of it the way a lot of venues bring in a specialty bakery for the dessert menu instead of baking everything in-house. The guest still gets a great dessert, plated as yours. We work the same way for the digital side of your event program: your approved branding, your venue's name on the phone and in every message, from the first reply to the signed contract. The host gets the same experience either way. They just never see the kitchen it came out of, which frees you up to focus on what happens once the date is on the books.

Qualified. Before an inquiry reaches your team, it's checked against what your venue can host: event type, group size, date, and starting budget. Your dedicated event page, built specifically for your venue, lays out formats and pricing up front, so a host already has the basics before they submit a form. That upfront clarity does a lot of the filtering for us.

You'll see it before you're told about it. Inquiries start arriving as the advertising finds its footing, then bookings follow as those inquiries convert, and both keep building as the campaign stabilizes and the system learns your venue. On top of what you're seeing land, every client gets a weekly update regardless of how you work with us, a monthly report and strategy call, and if we're booking your events, a biweekly events call to walk through what's confirmed and what's next. See what that looks like across the portfolio.

Every fee is listed on pricing, so you're never guessing before you call. Open is a single $2,000 payment. The Engines run $1,500 to $2,500 a month depending on which one, plus a one-time $3,000 build fee.

It covers everything custom about getting your venue ready to book: your own event page, campaigns built around your space and pricing, and a response system tuned to your voice. Behind that, our team learns your venue inside out, well enough to predict the questions a host will ask, reviews your pricing and packages with you if you'd like a second opinion, looks at your full online presence to help build the halo effect around your name, trains everyone handling your account to sound like they've worked there for years, and puts together a complete sales kit built specifically for your venue. Billing the fee in month four, once you've seen that work firsthand, is our way of putting our confidence where our fee is.

Six months, then 30 days' notice any time after. Open has no ongoing commitment at all, since it's a single payment for a defined result. The Engines protect the first six months so the work has time to reach full speed, then you're free to leave with a month's notice.

Yes, that's the Sway Bridge. Once in any rolling 12 months, your monthly fee drops to zero for up to two months. Every inquiry still gets answered and every live lead still gets worked at full speed, same team, same standards. Our share on bookings moves to 20% during that window, and where advertising is part of your program, the budget holds a $500 monthly minimum. Standard terms resume automatically when it closes. See the full Sway Bridge details.

Every event booked during the term, with one exception. Before work begins, you give us a list of your established clients, and repeat bookings from those contacts stay entirely yours. The full breakdown sits alongside the rest of the numbers.

You pay Sway, and we pass the full amount straight to the ad platforms, mainly Meta and Google, with nothing added on top. We run this same setup across every venue in our portfolio, so we're buying at a scale a single venue couldn't get on its own, and that buying power stretches your budget further than running it yourself would. You get the benefit of that leverage without ever opening an ad account.

You get $150 back for every inquiry short of 10, up to $1,500, written into the agreement. In practice this hasn't come up: every completed Open engagement to date has delivered all 10 inside the 90-day window.

Yes, and it's a common path. $1,500 of your Open payment credits toward an Engine if you sign on within six months. You can also move between Lead Engine, Sales Engine, and Growth Engine later as your team and your needs change.

A few photos of your space, how you price your events, and a quick approval of your page and campaigns before they go live. After that, a monthly call. We handle the rest.

No. We build your event page, your campaigns, and your response system. You don't touch code, tracking, or ad platforms, and if anything needs connecting to your booking system, we handle that too.

A hand-built team assigned to your venue, not a rotating queue. We're happy to jump on a call whenever something comes up, and we hand over full booking notes on every inquiry, so you're never caught off guard when a host asks for a beer burrito bar or five extra handheld mics. Emma runs advertising and reporting, and Tania runs event booking across our venue portfolio. Meet the rest of the crew on about.

It's our consumer site, included at no extra cost. Hosts planning events discover and book venues on PrivateEvents.co, so every Sway venue gets that inquiry channel alongside its advertising, with nothing added to the bill.