questions, answered straight

We do not run a campaign and hand you a report. We run a system that keeps going: advertising, a dedicated page for your venue, a reply to every inquiry within minutes, follow-up, and weekly reporting. The same people work your account every month. And our pricing is on the site, which most companies in this space will not do.

An event coordinator runs the event itself. Sway brings in the people who want to book events. We handle advertising, first response, follow-up, tours, proposals, and the booking close, depending on the product. Once an event is confirmed, you run it the way you always have. The two things are additive, not the same job.

Because we measure ourselves on confirmed bookings, not clicks. The advertising is built to reach people who are actively planning events, every inquiry gets an instant response in your venue's name, and on Sales Engine and Growth Engine our own team follows up, sends proposals, and books the event. The work does not stop at the click.

Yes. Before an inquiry reaches you, it is checked against what your venue can actually host: event type, group size, date, and budget. Your dedicated page sets the formats and pricing up front, so people who are not a fit tend to self-select out before they ever submit the form.

No. Our work is in non-wedding private events: corporate gatherings, team offsites, birthday and milestone celebrations, social parties, product launches, and similar. If a venue has a strong wedding program already, we focus exclusively on the non-wedding side and keep the two pipelines separate.

Restaurants and bars with event space, galleries and architecture centers, hot springs and wellness venues, historic spaces, and dedicated event venues. If you have a bookable space and room on the calendar for more private events, it is worth a conversation.

The first few weeks are about the advertising finding the right people. It is like preheating the oven: the inquiries come once it is ready. Most venues see inquiries arriving steadily by the second month, and the system performs better over time as it learns what works for your space.

A few photos of your space, some detail on the events you want and how you price them, and a quick approval of your page and advertising before they go live. After that, a 30 to 60 minute call each month. We handle the rest.

No. We build your dedicated page, your advertising campaigns, and the response system. You do not touch code, tracking, or ad platforms. If anything needs connecting to your booking system, we handle it.

Named people. Emma runs your advertising. Tania handles bookings: answering inquiries, scheduling tours, sending proposals, and confirming events in your venue's name. You can meet the whole team on the About page.

Most products are a flat monthly fee. On Sales Engine and Growth Engine, Sway also earns a share of the bookings it brings in. That share comes off the reservation fee automatically, so you never write a separate check or receive an invoice for it. Your revenue lands in your account with our share already handled. The exact terms are in your agreement, and the full breakdown is on the pricing page.

The Engines run on a 12-month agreement with a 6-month minimum. You are protected against cancellation for the first six months, and the monthly fee adjusts once a year after that. Sway Open is different: a one-time fee with no monthly commitment.

Every product's monthly fee is published on the pricing page. For the Engines, there is also a one-time build fee of $3,000 that covers setting your venue up: your page, your campaigns, and your response system. That fee is billed in month four, not up front. Sway Open is a single $1,750 fee.

The Engines are a 12-month agreement with a 6-month no-cancellation window. After that window closes, you can end the agreement with notice. The structure is in your contract, in plain language. Sway Open has no cancellation terms because it is a one-time fee for a 90-day campaign.

Yes. A lot of venues start with Sway Open to see the work, then move up to an Engine. The $1,750 credits toward your build fee if you upgrade within three months. You can also move between Engines as your team and your needs change.

Advertising spend goes directly to the platforms where people plan events, primarily Meta and Google. Sway manages the campaigns, but the budget belongs to your venue and pays the platforms directly. Sway earns nothing on advertising spend. The monthly fee covers our team's work.

PrivateEvents.co is our consumer site, where people planning events find and book venues. Every Sway venue appears there, so you get inquiries from PrivateEvents.co alongside your paid advertising. It is a supplementary inquiry channel included with every product. No other company doing this work has a consumer site built in.

You will see it every week. Each venue gets a weekly snapshot and a monthly report covering inquiries, response time, tours, proposals, confirmed bookings, and revenue, plus a monthly call to talk through what is working and what to do next. The numbers are always in front of you.