private event marketing for venues

your venue has the space. we fill it with the right events.

Sway runs the advertising, responds to every inquiry in minutes, and books the events. You focus on running a great venue.

See pricing Talk to us
Working for venues from the East Coast to the West Coast.
Guests gathered at golden hour for a rooftop private event in early summer
the real problem

most venues have the room. what they're short on is the time to fill it.

A private dining space, a patio, a quiet Tuesday that could be a corporate dinner. The space is already there. What's missing is a reliable way to keep it booked.

Inquiries land in a general inbox and sit for a day. Follow-up happens when someone remembers between shifts. The events that book are usually the ones that happened to be easy.

That's the work Sway runs. We bring the inquiries in, respond while the planner is still deciding, and carry each one through to a confirmed booking.

A warmly lit event space set and ready for an evening private dinner
how it works

three moving parts, all handled by us

01

we run advertising that reaches people planning events

02

every inquiry gets a response in minutes, in your venue's name

03

you get confirmed bookings and a clear monthly report

See exactly what happens after you sign →
proof

what it looks like across the portfolio

Numbers from confirmed bookings, tracked in Sway's CRM.

1 in 3
qualified inquiries becomes a confirmed event, across Sway's venue portfolio
close rate on resolved deals, HubSpot
5 min
every inquiry gets a response by text and email, in your venue's voice
operational, Q1 2026
$2.9M+
in private event bookings managed through Sway's pipeline across all venues
total booking value, HubSpot
neighborhood cocktail bar
49
confirmed events in a single quarter at a 50-seat bar that had no events program before Sway
$18,400 booked
architecture and design center
98x
return on advertising, from roughly $1,500 in spend across 34 confirmed bookings
$148,000 booked
wellness venue
88
confirmed bookings at a hot springs and sauna venue that had never run an events program
$99,500 booked
See the full results →
what you can buy

four ways to put a system behind your events

Pick the one that matches what your venue already has. Prices are on the page, not behind a call.

sway open

10 qualified inquiries in 90 days, or a pro-rata refund.

A bounded test. No monthly fee and no long contract. See what Sway brings in before you commit to anything.

$1,750 one-timeadvertising included
How Open works →
lead engine

a full calendar of inquiries for your team to close.

We run the advertising and respond to every inquiry in minutes, in your venue's name. Your team takes the tours and proposals.

$2,500/moplus your advertising budget
How Lead Engine works →
sales engine

you already get the interest. we turn it into booked events.

You run your own advertising. We pick up every inquiry and carry it through follow-up, tours, proposals, and the close.

$1,800/moplus a share of the bookings we close
How Sales Engine works →
growth engine

from first inquiry to confirmed booking, fully run by us.

Everything in Lead Engine, plus the tours, proposals, and booking. You take over once the event is signed.

$1,500/moplus advertising budget and a share of bookings
How Growth Engine works →
Compare all four side by side →
Two people reviewing venue options together on a device while planning an event
also working for you

your venue, in front of people already looking

Every Sway venue is listed on PrivateEvents.co, our consumer site where people planning events search by city, date, and event type.

That means inquiries arriving from real searches, on top of the advertising we run for you. It's a channel no other venue marketing company offers, because we built both sides of it.

talk to us about your venue

Tell us about your space and we'll walk you through what to expect, plainly.

Talk to us See pricing