privacy policy

Last updated: June 7, 2026

Sway (trysway.co) is operated by WorkBistro, Inc. (doing business as Sway). Sway is a private event marketing company. We help venue operators bring in private event inquiries, respond to them quickly, and book more events. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the rights you have over your personal information. It applies to all visitors and users of trysway.co and the related services we provide.

1. Information We Collect

Information you provide directly

When you submit an inquiry form, use one of our tools, or contact us, you may provide:

• Your name
• Your venue's name and city
• Your role at the venue
• Email address
• Phone number
• Details about your venue and what you are looking for, and any other information you choose to share

Providing this information is voluntary. You are never obligated to submit a form or share your phone number.

Information collected automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on each page, and referring URL
• Interaction data such as clicks, scrolls, and form interactions

2. How We Use Your Information

We use the information you provide to:

• Respond to your inquiry. When you tell us about your venue, we use your information to understand your goals and follow up with you.
• Discuss and set up services. If we move forward together, we use your information to build your venue's page, advertising, and reporting, and to coordinate the work.
• Communicate with you. We use your email and phone number to answer questions, share details, and keep you updated.
• Provide and improve our tools. We use information you enter into our calculators and tools to return your results, and we use aggregated, non-identifying data to improve how the site and tools work.
• Process payments. If you purchase a premium tool report, our payment processor handles the transaction on our behalf.
• Comply with legal obligations. We may use your information as needed to comply with applicable laws, regulations, or legal processes.

We will never use your information for any purpose other than what is described in this policy without your consent first.

3. How We Use Your Phone Number

Your phone number is used for one purpose: to have a conversation with you about your venue.

When you submit an inquiry through our website and provide your phone number, a member of our team may call or text you to discuss your venue and how Sway can help. This conversation is initiated by your inquiry, and it is always no-obligation.

Specifically, we may use your phone number to:

• Follow up on an inquiry you submitted through our website
• Discuss your venue, your goals, and your questions
• Coordinate next steps if you decide to move forward
• Send scheduling or call confirmations

We will not:

• Cold-call or cold-text you if you have not submitted an inquiry
• Continue contacting you after you ask us to stop
• Sell, rent, share, or trade your phone number with any third party for their marketing purposes
• Use your phone number for automated marketing campaigns or mass messaging

If at any point you want us to stop, reply STOP to any text message or tell us by phone or email, and we will stop right away.

4. Text Messaging (SMS/MMS) Terms

This section satisfies the disclosure requirements of the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles, and 10DLC A2P campaign registration standards.

Consent

By submitting an inquiry form and checking the optional SMS consent checkbox, you consent to receive text messages from Sway (operated by WorkBistro, Inc.) at the phone number you provide. Checking this box is not required to submit your inquiry and is not a condition of purchasing any goods or services. Your consent is voluntary.

Types of messages

Text messages we send relate to your inquiry and may include follow-up on the inquiry you submitted, answers to questions you ask, scheduling and call confirmations, and coordination if you decide to work with us. We do not send promotional blasts, sweepstakes, or messages unrelated to your inquiry.

Message frequency

Message frequency varies and depends on your inquiry and the conversation between you and our team. A typical inquiry involves a handful of messages. Our messages are part of a conversation you started.

Message and data rates

Message and data rates may apply. Your mobile carrier's standard messaging and data rates apply to any text messages you send to or receive from us.

Opting out

You can opt out at any time by replying STOP to any message. We will send a single confirmation, and you will receive no further texts. You may also opt out by emailing hello@trysway.co or by telling us during a call.

Help

For help, reply HELP to any message or email hello@trysway.co.

Carriers

Messages are sent via supported US mobile carriers. Carriers are not liable for delayed or undelivered messages, and text messaging may not be available on all devices or carriers.

5. Email Communications

If you provide your email address, we will use it to communicate with you about your inquiry and your account. We will not add you to a marketing email list without your separate, explicit consent. If you do opt in to marketing emails, you may unsubscribe at any time using the link in every email or by emailing hello@trysway.co.

6. Information Sharing and Disclosure

We do not sell your personal information

We do not sell, rent, lease, or trade your personal information, including your name, email address, phone number, or venue details, to any third party. This applies to all users, in all states, without exception.

We do not share your phone number for third-party marketing

Your phone number will never be shared with, sold to, or made available to any third party for marketing, advertising, or any purpose other than the conversation you started with us.

Service providers

We use a limited number of third-party service providers to operate our website and manage our work. These providers process data on our behalf and are bound to use your information only for the services they provide to us. They include:

• Squarespace (website hosting)
• Tally (form submissions)
• HubSpot (customer relationship management)
• Quo (business phone and text messaging)
• Stripe (payment processing for premium tool reports)
• Google Analytics and Google Tag Manager (website analytics)
• Meta Platforms and Google Ads (advertising, using anonymized or aggregated data only)

None of these providers are authorized to use your personal information for their own marketing purposes.

Legal requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of Sway, our users, or the public.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information, including encrypted data transmission (SSL/TLS), secure storage within our systems, and access controls that limit who on our team can view your information. No method of transmission or storage is completely secure, and while we work to protect your information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy. If we do not begin working together, we retain your information for up to 24 months after your last interaction with us, after which it is deleted from our active systems. You may request deletion at any time by emailing hello@trysway.co, and we will process your request within 30 days.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience and understand how visitors use our site.

• Essential cookies. Required for the website to function. These cannot be disabled.
• Analytics cookies. Help us understand how visitors interact with the site. We use Google Analytics, which collects anonymized usage data.
• Advertising cookies. Used by Meta and Google Ads to measure the effectiveness of our advertising. These do not give advertisers access to your personal information.

You can control cookies through your browser settings, and you may opt out of Google Analytics using the Google Analytics opt-out browser add-on. Blocking cookies may affect some site functionality.

10. Third-Party Services

Our website may contain links to third-party websites and services, including PrivateEvents.co. This Privacy Policy applies only to trysway.co. We are not responsible for the privacy practices of third-party websites, and we encourage you to read their policies.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information
• Opt out of the sale or sharing of your information (we do not sell your data, but you may still exercise this right)
• Withdraw consent for communications at any time
• Request portability of your data in a commonly used format

To exercise any of these rights, email hello@trysway.co. We will respond within 30 days, or sooner if required by law, and we will not discriminate against you for exercising your rights.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act and the California Privacy Rights Act give you specific rights regarding your personal information.

Your rights under California law

• Right to know the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties with whom we shared it.
• Right to delete your personal information, subject to certain exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of sale or sharing. We do not sell your personal information and we do not share it for cross-context behavioral advertising.
• Right to limit use of sensitive personal information, to the extent any sensitive information is collected.
• Right to non-discrimination for exercising any of your rights.

Categories of personal information collected

In the preceding 12 months, we have collected:

• Identifiers: name, email address, phone number, IP address
• Professional information: venue name, city, and your role
• Internet activity: interactions with our website
• Commercial information: details you provide about your venue and goals

To submit a request, email hello@trysway.co with the subject line "California Privacy Request." We will verify your identity and respond within 45 days as required by the CCPA/CPRA.

13. Additional State Privacy Rights

If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Montana, Iowa, Tennessee, Indiana, Oregon, Delaware, New Jersey, New Hampshire, Kentucky, Nebraska, Minnesota, or any other state with an applicable consumer privacy law, you may have similar rights to access, correct, delete, and opt out of certain processing of your personal information. To exercise them, email hello@trysway.co. If we deny your request, you may appeal by emailing us with the subject line "Privacy Appeal."

14. Children's Privacy

Our website and services are not directed to individuals under 18, and we do not knowingly collect personal information from anyone under 18. If we learn that we have collected such information, we will delete it promptly. If you believe a minor has provided us with personal information, please contact us at hello@trysway.co.

15. International Users

Our website and services are based in the United States and intended for users located in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to this transfer.

16. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. Your continued use of our website after any changes indicates your acceptance of the updated policy.

17. Contact Us