Spicing Up Event Revenue

Event Marketing & Sales Strategy

Underutilized Restaurant Space: Despite a versatile space and strong culinary reputation, Sacred Taco’s private‑event bookings and outside‑catering opportunities were stagnant.
Fragmented Sales Process: No unified playbook or CRM pipeline, leading to missed leads and inconsistent follow‑up.
Inconsistent Messaging & Channels: Marketing copy and outreach varied by platform, limiting brand recognition and reducing inbound inquiries.

Conducted stakeholder interviews to understand goals (revenue targets, ideal client profiles).
Reviewed existing menu bundles, past event packages, CRM data, and marketing channels.
Identified key bottlenecks: overly broad menu options, lack of clear sales stages, and gaps in platform presence.

Menu Consolidation: Streamlined event menus into three clear tiers (Taco Bar, Premium Taco Experience, Full‑Service Fiesta).
Sales Playbook: Documented step‑by‑step process—from inquiry intake to contract signing and post‑event upsell.
Pipeline Standardization: Built a CRM pipeline with defined stages (Lead → Proposal → Contract → Deposit → Event).
Outreach & Messaging: Crafted consistent, channel‑specific messaging for email, social media, direct mail, and partnerships.
Channel Expansion: Identified and joined five new event‑marketing platforms (e.g., Peerspace, Eventective), plus partnerships with local corporate event planners.

Team Training: Ran workshops to onboard Sacred Taco’s sales and marketing teams on the new playbook and CRM workflows.
Platform Onboarding: Configured profiles and listing pages on targeted event sites; ensured brand consistency and SEO best practices.
Ad Campaigns: Launched paid search and social ads aimed at corporate event planners, wedding coordinators, and local businesses.
Metrics & Refinement: Established KPIs (inquiry volume, conversion rate, average booking value) and held bi‑weekly check‑ins to iterate on messaging and targeting.