WowCube Developer Launch Event

Blending brand, community, and business goals into an unforgettable experience.

The Challenge

WowCube had a bold vision but limited time. They needed:

A standout event that positioned WowCube as the next big thing in interactive gaming
Strategic access to top-tier developers and creators
A space and program that would get people playing, building, and talking

Our Approach

Sway led the full experience strategy—from concept to execution.

Strategy & Programming

We crafted a high-energy, developer-first event with a dual mission: showcase the potential of the WowCube platform and start activating the community who would build on it.

Curated the guest list with a focus on indie devs, creative technologists, and interactive storytellers
Programmed a 3-hour experience blending keynote storytelling, live demos, and hands-on development activation
Featured speakers included Nolan Bushnell (Founder of Atari) and Napoleon Smith III (TMNT Producer)

Venue & Experience Design

We secured Two Bit Circus, LA’s immersive micro-amusement park, as the perfect venue to reflect the brand’s playful, futuristic vibe.

Integrated WowCube stations with live gameplay throughout the space
Designed a networking-forward layout that encouraged natural collisions between the WowCube team and guests
Hosted a keynote-stage fireside panel and hands-on dev station activations

Marketing & Developer Engagement

In a tight window, we executed a full-funnel campaign:

Ran paid Meta and LinkedIn ads geo-targeted to SGF attendees
Partnered with Nolan and Napoleon for social amplification
Sent email campaigns to 90,000+ WowCube contacts with high developer engagement
Supported the WowCube team in personally inviting their networks for high-conversion RSVPs

The Results

Secured development interest from over 15 studios
Launched WowCube’s dev community with momentum and credibility
Garnered local press coverage and dozens of creator-driven social posts
Established a replicable format for future developer engagement events

What We Learned

Tangibility wins: letting guests touch and build with the WowCube created instant excitement
Panels are better when they feel like conversations
The right venue creates an emotional alignment between product and experience
Devs don’t want fluff—they want access, clarity, and a path to build