a second source of venue inquiries
PrivateEvents.co is Sway's consumer booking service. Planners tell us the event, the date, the headcount, the budget, and the kind of evening they want. Our team reads each request, matches it to the right venue, and routes the ones that fit into the same system that already handles your advertising.
a consumer booking path, run by the same team
PrivateEvents.co starts with the event. The planner shares the brief, and our team reviews fit, availability, budget, and event type before moving the right inquiry to your venue.
Event interest rarely arrives neatly. The host wants a good room, a clear price, and a person who can guide the next step. PrivateEvents.co gives them that, and it gives your venue a second source of event inquiries.
You get a clear brief. The planner feels guided. Your team picks up a warmer inquiry.
from a planner's request to a booked event
Every request runs the same path, from the planner's first message to a confirmed booking.
planner brief
PrivateEvents.co captures the event basics and the practical details that affect fit.
venue match
Sway reviews the request against venue style, capacity, pricing, and timing.
routed to you
The right inquiries move into the same response system that handles your advertising.
booking support
The host gets a clear next step. Your venue gets a real shot at the booking.
what changes when both run through one team
A second source of event inquiries, handled by the same team that runs your advertising. Muliply the banafits, halve your effort.
both sources, one booking process
Advertising brings in new attention. PrivateEvents.co brings in planners already looking for a venue. Both run through the one process that handles your bookings.
better-fit inquiries
Requests are reviewed before they reach you, so the time your team spends on follow-up goes to the events worth booking.
stronger positioning
Being featured on a consumer booking service puts your venue in front of planners choosing where to host.
pricing stays simple
PrivateEvents.co is free for the planner. They see your pricing with nothing added on top, so the conversation stays easy.
your brand stays yours
Your venue stays the name out front. Sway runs the system behind it.
keep what works. add a clear route to more booked events.
PrivateEvents.co works alongside everything you already run: your website, your listings, referrals, and the advertising Sway manages.
what venues ask before joining
What venues ask first, answered straight: fit, time, pricing, and whether this adds work.
Fit decides it. Each request goes to the venue that makes sense for the event, budget, guest count, and tone.
Keep every channel you run. PrivateEvents.co adds one more route into the same Sway-led booking process.
The Sway team behind your venue handles the inquiry in your venue's name, to the same standard as your advertising.
PrivateEvents.co is free for the planner. They see your pricing with nothing added on top.
Work with Sway. Your venue gets featured on PrivateEvents.co whenever it's the right fit for a planner's request.
Very little. Sway runs the inquiries, the follow-up, and the reporting around your venue.
talk to us about your venue
Tell us about your space and we'll show you where PrivateEvents.co fits inside the Sway system. Plainly, with the numbers.
