← All tools revenue tool

marketing roi calculator

See what an advertising budget for events should return in booked revenue before you commit a dollar.

Free. No sign-up. Your numbers stay yours.
Loading the tool. If it doesn't appear, refresh the page.

why this matters

Spending on advertising to fill the event calendar only makes sense if you know roughly what comes back. The math is not complicated once it is laid out: budget drives inquiries, inquiries become tours and bookings at your conversion rate, and bookings carry an average value. Skip that chain and advertising feels like a gamble. Run it and it becomes a decision.

This calculator works the chain forward from a budget and backward from a revenue goal. You see the inquiries a spend should produce, the bookings those become, and the return on the money, so you walk into the advertising conversation knowing the number you are aiming for.

New guests being welcomed by the host at a venue

the calculator sets the target. sway hits it and reports the number back.