seasonal demand calendar
See when event demand actually lands across the year so you push advertising before the rush, not during it.
Free. No sign-up. Your numbers stay yours.why this matters
Event demand is not flat. Inquiries for the holidays arrive months before the parties happen, and the venues that win December are advertising in September. The trap is reading the calendar by when events take place instead of when people book them, and reacting a season too late every time.
This calendar maps the booking curve across the year, the gap between when inquiries come in and when the events actually run. You see your quiet stretches and your run-ups early enough to do something about them, so the advertising lands ahead of demand and the slow months get worked instead of waited out.
the calendar shows when demand lands. sway is advertising before it does.