event funnel diagnostic
See where inquiries stall between a first message and a booked event, and what fixing the weakest stage is worth in a year of revenue.
Free. No sign-up. Your numbers stay yours.why this matters
Most venues lose event revenue at one specific point, not everywhere at once. Inquiries might never reach a real form. Replies might take too long. A strong proposal might go out and nobody follows up. Each stage feeds the next, so a leak early on costs bookings at every stage after it, and the venue never sees the events that quietly disappeared before anyone counted them as lost.
This tool scores how your venue handles inquiries end to end, from the first message to the follow-up after the event, and points to the one stage where fixing it is worth the most. You get a score, the weakest link, and what closing that gap is worth in a year of bookings, instead of a guess about where things are actually breaking down.
the score shows where it breaks. sway is the team that runs the fix.
